Consulting
Marketing Consultancy in the Pharma-Health environment
Change is inevitable, progress is a choice.
ARSalud+ seeks solutions to the situation of its clients and the sector. It designs strategies to make the necessary changes in order to achieve the Objectives.
From a vision external to the company, with objectivity and clarity. Managing change in an appropriate manner. With expert personnel From a global vision.
Process:
Market Research
Market research
(Market Research)
Market research is a technique that is used to collect data on any aspect that you want to know and then interpret them and make use of them to make the right decisions.
Marketing and market research go hand in hand when a company intends to launch a new product or service or implement a change in its business strategy, as this research will allow a very valuable analysis to be carried out when it comes to successfully guiding the organisation’s steps.
Pre-launch of products.
Obtaining market trends.
Visit tracking
Analysis of the impact of promotional messages
Sales force effectiveness.
Pharmacovigilance services for new drugs
Audit of promotional spending
Techniques
ARSalud+ analyses and uses the most favourable technique or combination of techniques, both quantitative and qualitative, to obtain data, in order to obtain sufficient information in quantity and quality to be able to make a correct interpretation of the data.
Interviews, surveys, social networks, mystery shopping, focus groups, discussion groups and in-depth interviews.
Omnichannel
Omnichannel programmes (OnmiChannel)
The importance of an orchestrated plan.
Communication is important, but EFFECTIVE communication is everything.
Omni-channeling
is based on integrating all the company’s channels into a single vision and approach, under the same strategy, so that the consumer perceives a uniform experience in all of them with the aim of communicating, selling and building customer loyalty.
The remote medical/pharmaceutical visit will be essential in the relationship between the laboratory and the physician, as it is convenient and customisable.
It is a highly valued and efficient means of communication for the laboratory in terms of costs/results.
Objective
Opening of new communication channels with the practitioner (telephone, videoconference, email) in order to obtain:
- Professional support in the optimisation of sales plans.
- Complement to the client’s commercial plan.
Models:
Establishment of synergies with the on-site visit delegate.
Complete commercial portfolio management by ARSalud+ remote visit agents.
Content:
Contact with doctors who are no longer visited.
Recovery of personalised attention, with the new channels, to the doctor as a means of encouraging prescription/recommendation.
- Pre-launch of products
- Reminder of key messages of already known products
- Reinforcement of mature products
- Reinforcement of seasonal products.
- Reinforcement in areas where a product is not fully taken up.
- Territories where the sales network has difficulty in reaching or does not exist.
Management of practitioner demand
Promotion of services for the practitioner related to the brand.
Features:
- Faster communication of messages / news
- Management of messages distributed in different waves of contacts
Detection of problems and concerns of the contacted practitioners
- Detection of problems and concerns of the contacted practitioners
Fluid and personalised conversation, the script is only a support
Use of studies and/or tests as a tool to highlight the differentiating elements of a product.
Patient Support
Patient support programmes
Multichannel follow-up (videoconference, telephone, on-line…) of patients.
All pathologies
Training and protocols on behalf of the client
Reporting of adverse effects according to E.E.C. regulations.
ARSalud+ designs programmes to provide personalised solutions for each patient, taking into account their needs when faced with a pathology in order to generate a positive impact on the patient and their environment.
It should also be taken into account that patients are sometimes elderly people with multiple pathologies and may not be as familiar with different digital tools or more technical supports, which means that the most appropriate channel must be adapted to the group.
Patient programmes provide users with security and peace of mind, as well as emotional support.
The World Health Organisation (WHO) defines adherence to treatment as adherence to treatment, i.e. taking the medication according to the prescribed dosage schedule; and persistence, taking the medication over time.
In our country, it is estimated that 50% of chronic patients are not adherent to prescribed treatments, which translates into a major public health issue with significant clinical, social and economic repercussions.
Non-adherence has been associated with a decrease in quality of life and life expectancy. In addition, non-adherence implies poorer disease control and the occurrence of a higher number of complications, often resulting in increased hospitalisations and complementary tests and thus higher healthcare costs.
All this reflects the need to increase efforts to improve adherence.
ARSalud+ bases its adherence programmes on two basic pillars: Education and Monitoring.
We analyse which channel or channels are the most effective, taking into account the target group.
The overall aim is to enable participants to build self-confidence, take an important role in maintaining their health and managing their health conditions.
Each patient is taught to complete personal action plans aimed at taking control of their life with chronic illness.
ARSalud+’s mission is to help patients with problem solving, decision making and self-efficacy.
Our programmes work on:
- Coping techniques to deal with problems such as frustration, fatigue, pain and isolation.
- Appropriate exercise to maintain and improve strength, flexibility and endurance.
- Appropriate use of medication.
- Effective communication with family, friends and health professionals.
- Nutrition
- Decision-making
Make things happen!
We offer immediate response with personalised attention.
